Tuesday, July 10, 2007

Kitchen & Bath Search Engine

This is a BIG DEAL!

Here is another new site that may be indispensible for appliance shoppers and designers alike. It's called KitchenandBathSearch.com and is affiliated with industry magazine Kitchen & Bath Business.

"The search engine delivers quick access to relevant information on products, services, industry trends, news, showcases, design ideas, installation tips and other content."

The interface is kind of bare bones, so you may not realize the potential right away.

Here's an example of results on a search for
"cooktops" .

KitchenandBathSearch.com was developed by Convera in collaboration with industry experts from Nielsen Business Media, including the editors of Kitchen and Bath Business magazine (K+BB) and the producers of the industry's largest tradeshow, Kitchen and Bath Industry Show and Conference (K/BIS). The vertical search engine serves a diverse professional industry of interior designers, architects, kitchen design specialists, custom builders and re-modelers.

"The kitchen and bath market thrives on the ability to provide professionals and consumers with information on innovative products, contextual design projects and design trends," said Cory Smith, vice president, Kitchen and Bath Group at Nielsen Business Media. "We are confident that the relationship with Convera will provide a unique user experience with deep and focused kitchen and bath content combined with leading technology making every search relevant and meaningful with maximum velocity."

Interesting. This is EXACTLY what I suggested to NKBA back in the 90's when I was Chair of the Technology Subcommittee...Unfortunately they got bogged down in issues of member or not and it never happened.

Well. Better late than never!

A "vertical search engine" like this will only bring results within the category it encompasses. Unlike a Google search that gives a lot of extraneous results you have to wade through to get what you want.

Peggy

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