Friday, November 23, 2007

ISE For UK Appliances

Blog buddy Majjie pointed me toward this UK site, ISE, for a look at a real effort toward creating green appliances (UK only right now).

A group of engineers got together and created a company that markets ENDURING appliances. Appliances designed to last 20 years or more.

What a GREAT IDEA!

I must say that my Miele appliances (dishwasher and oven) are approaching that (they are 18 and going strong); as is my Dacor cooktop; though I have replaced the white burner grates a couple of times.

Peggy


Appliances that last longer

Independent Service Engineering (ISE) was formed in January 2006 to produce long life span domestic appliances.

We believe that environmental damage in the East is primarily caused by factories making products for consumption in the West. If the products we buy last longer the need to produce new ones is reduced and so is the environmental impact.

To this end we chose partner factories from across Europe to work with our panel of engineers to produce our own brand of domestic products with maximising lifespan in mind.

Our machines are built to the highest standards, with long guarantees (underwritten with AXA). They are designed to be easy to repair by local independent repairers who are trained and equipped by us with spare parts supplied to them with no mark up ; thus making out of guarantee repairs good value relative to a replacement.

We intend to reduce global CO2 emissions by shrinking the UK domestic appliance market and encouraging repair over replacement. Not very attractive if your business relies exclusively on the sales of new products, therefore you will not see ISE in convention electrical retailers.

If you need to change one of your kitchen appliances consider ISE and break the cycle of needless consumption.

About ISE

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